Uniqreate Enterprise SAAS
DATE:
FEBRUARY 2014
OUR ROLE:
BRAND STRATEGY & POSITIONING, BRAND IDENTITY DESIGN & COLLATERAL, UI / UX DESIGN
CLIENT:
OXFORD UNIVERSITY
AGENCY:
EXIT DESIGN
CHALLENGE
To position, visualize and help design the UI/UX for a Data Analytics framework that automated the Research Data Processing capabilities of Fortune 500 companies. Input would be audio, video, word & pdf & internet links.
SOLUTION
Studying behaviour patterns of different personality types and the psychology behind dealing with large data formats, we created an intuitive interface that worked seamlessly across desktop, tablet and Mobile.
IMPACT
Showcased in the CII India Design Yearbook 2014 as one of only 11 Interaction Design projects from the country. The solution is being prototyped with customers in Europe and the U.S.