To create an e-commerce store creation platform with a distinct brand strategy, positioning and a Go-To-Market plan in line with business metrics.
A potential sponsor would We targeted creative entrepreneurs, with the name & branding, adding ‘Twikster Services’ for them to access lawyers, marketers etc. in addition to creating their store. The brand was youthful and vibrant.
Targeting a niche segment, the client was able to meet their business metrics faster with lower media spends.