TI cycles were open in this location with limited business success. An architect roped us in to help design a new visual identity that would exude a sense of adventure, yet comfort. Especially given bicycles would retail from INR 30,000 to INR 3,00,000 and the customer needed to feel at ease in spending these amounts.
‘Trails of Adventure’ being the core concept and a solid green to stimulate that feeling of a cool breeze, mountains, a stream and lush greenery. High impact visuals, coupled with an understated brand look.
Sales went up 1200% within the first quarter.