The existing presentation of ‘The Uma Show’ was an extension of Uma’s personality. Only one part of it. The show would now have more wholesome content and the presentation had to reflect this. Only then would the right kind of sponsors come on board.
A potential sponsor would look for consistency in the brand communication and the results delivered. Taking a direct cue from this, as also the intent to come across future focused – the presentation was more closely aligned with the website in tonality, look and feel. Additionally we revised content and chose images that played down the ‘glamour’ and played up the ‘value creation’ through ‘Brand Uma’.
The client loved our proactive approach and she saw an immediate uptake in the understanding of ‘Brand Uma’. This lead to more meaningful conversations with the right sponsors.