Opening a multi-cusine QSR brand in a commercial location would be a challenge for this father/son team. We were asked to create something that would ‘pop’ in otherwise dull environs and help the new restaurant stand out.
A visually rich set of illustrations drove the identity creation, the menus and in-restaurant communication. ‘Humor’ was a key element in the brand, especially since everything around was ‘so serious’.
Coupled with great cuisine, the identity helped bring visibility to the new restaurant and was an instant hit with the office goers in the vicinity.