Being a new business school they didn’t have a placement history despite tie-ups with Kellogg & Wharton. Competition was stiff with IIM, ISB and XLRI all options for the same student.
We took inspiration from the architecture of the campus to create a visual language that was unique only to the MYRA School of Business. Deliverables included the prospectus, information boards, in-classroom wall graphics, print advertisements and all communication for the launch of the school.
This helped the school stand-out and become instantly recognizable, especially in education fairs and reinforced its promise of a unique educational experience.
"I was delighted with their creative work it is one of the best that I have come across. The business processes followed were also good. They are very professional and timely. Their USP is their ability to understand the client's vision and context and come up with appropriate designs. Your advertisement design for our campus launch is still the talk of the town."
Dr. Shalini Urs Chairperson MYRA School of Business