There was an inherent distrust associated with Real Estate developers. Primarily due to delays in delivery, lack of clarity in pricing logic and a lot of ambiguity in how they functioned. Merusri – being a new developer – were clear that coming across ‘credible’, ‘approachable’ and ‘trustworthy’ was of prime importance.
A redesigned identity as an extension of Merusri’s focus on North Bangalore – a place that is open, bright and speaks for the future. A website that was intuitive and a social presence that focused on credibly introducing the founders and their commitment to cleaning up the perception around real estate.
Sales target met in 50% of the time otherwise required. Longterm partnerships sought and forged with much larger partners – primarily due to their product and the way in which their brand story was conveyed across all mediums.