Knowing the 3M CarCare brand well, we were asked to create collateral for the launch of the Meguiars brand in India. It needed to be distinctly different from 3M CarCare while building on Meguiars’ international identity.
Images chosen were high on visual appeal and excitement but made relatable to an Indian context. Indian consumers are more price conscious, so ‘packages’ were created with the tone of ‘the worlds best within your pockets reach’.
A lot of excitement generated through activations and a loyal fanbase quickly developed around the launch of this American giant in India.