Being one of the earliest QSR chains in Bangalore, they were looking at a fresh campaign for the launch of a new product range as also a new agency to work on retainer and ‘reinvigorate’ the brand over many months.
Having experienced the brand over many years, we went back to what we loved about KZ and focused on a sense of ‘celebration’. A tongue-in-cheek approach ensued, but one always centered around KZ being the ‘original’ Bangalore ‘Rolls’ brand.
A tangible uptake in footfall across all outlets in the business. The refreshed look was received positively, especially in 2 new outlets that were launched.