Creation of a new identity for an established
legal practice. The identity needed to communicate a sense of being grounded, yet agile. Of a credible and
experienced entity - but one on an evolved growth trajectory.
IRA means ‘Earth’ in Sanskrit, another name for the goddess of knowledge, Sarasvati and ’one that soars’. The flying bird form reflected ambition with the name standing for foresight, credibility and being grounded.
The client was delighted with our interpretation and
his new image. The identity is presently being rolled out.