Develop communication collateral for a new age-management product created from deep-sea extracts. An international product, but the first of its kind in the local market in 2007, it needed to establish credibility while clearly conveying the distinct skincare benefits.
Images that communicated the distinct product benefit were the focus. Clear FAQ’s that addressed buyer queries at the outset and a look that focused on the ‘deep sea extracts’, helping the buyer focus on the benefits for them. The brand look was approved by the international brand team.
The small form-factor of the brochure and simplicity in copy catalyzed a word-of-mouth effect for the brand. This translated in high footfall into the store and the brand achieving their initial market launch targets.