HummingBird India were the largest private corporate hospitality chain in India with 3500 keys. Now moving to a complete digital automation platform for corporate travel, the website needed to address concerns around this major behavioral shift.
Working closely with the CEO, we evolved the existing identity to reflect the new ‘digital avatar’. We created a corporate site that addressed the core pain points of the TG in booking and managing existing methods of corporate stay and how the new paradigm was truly beneﬁcial.
The client cut their ‘concept selling’ time in half post the website going live. Within the next 2 quarters, they bagged corporate contracts from Tata, Jubiliant Networks, Lakme & Volvo.