Having created the identity 7 years ago, Coastliners had grown exponentially. They had just won the CII ‘Best Logistics Company in India’ award and needed their new website to reflect their progressive approach.
We challenged the technology partner with our solution that delivered 80% of the beneﬁt of working with Coastliners on the homepage itself. The vibrant visual language drew on their branding but spoke of their progression as an enterprise into the future.
The perception of the company and brand took a signiﬁcant upturn going by client reactions and the increase in sales and partnership queries.