Create a unique identity for the new BikeCare product range.
Should communicate youth, innovation and speed. Also distinctly reflect the three product lines - Appearance, Performance, Maintenance.
A distinct visual positioning that worked across cultures and stood as a benchmark for all 2 wheeler products from 3m Bike Care Brand Identity Design & Collateral, Ui / Ux Design – Exit Design .
The company was able to launch the new BikeCare branding simultaneously in 11 countries across the ASIAPAC region.